
Enlighten Me Named Finalist in Two AusMumpreneur 2025 Award Categories
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Double Honours for a Clinically-Led Business Built with Purpose
Weβre thrilled to share thatΒ Enlighten Me has been named a finalist in two categoriesΒ at the 2025Β AusMumpreneur AwardsΒ - a national celebration of Australiaβs most inspiring mothers in business.
πHealth & Wellness Business Award - for our GP-led, digital-first, multidisciplinary weight management program
π Product Innovation Award - for our doctor-designed, gut-friendly Enlighten Me Shakes
These recognitions affirm not just the growth of our business but the strength of our values - compassion, integrity, inclusivity, and evidence-based care.
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When Clinical Concern Becomes a Catalyst for Change
Enlighten Me was founded in 2022 by Dr. Angela Kwong, a Sydney-based General Practitioner with a longstanding interest in obesity and metabolic health. Over more than a decade in clinical practice, she saw the same pattern repeated: people struggling with their weight being dismissed, misinformed, or left to navigate complex health advice alone.
βThe science was evolving, but the care wasnβt. People were expected to βeat less and move moreβ - as though that alone explained decades of complex physiology and psychology. I knew there had to be a better, kinder, more medically-informed way forward.β β Dr. Angela Kwong
That realisation sparked the creation of Enlighten Me - a virtual, doctor-led program that combines medical, nutrition, and exercise support into one integrated platform. It's accessible, stigma-free, and designed to serve people wherever they are.
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Powered by a Multidisciplinary Team Committed to Real Change
We are proud to work as a collaborative team of:
π©π» π© Two General Practitioners
π₯ One Nutritionist
π One Exercise Physiologist
π©π» ππ» Two Support StaffΒ
Together, we deliver an integrated program that includes:
- GP consultations, medication reviews and pharmacotherapy support
- Personalised nutrition and lifestyle coaching
- Live group exercise classes with on-demand replay access
- Digital education through our interactive learning platform
- Long-term tools and support for healthy maintenance
- When delivered together, these components donβt just inform - they transform.
While the standard clinical goal is 5β10% weight reduction over four months, many Enlighten Me participants are achieving 15β18% weight loss during this period - demonstrating the profound impact of a structured, multi-pronged approach that includes intensive support and accountability.
These outcomes are about far more than numbers. They reflect real-world health improvements:
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Reduced reliance on blood pressure medications
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No longer requiring a CPAP machine
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Return of regular menstrual cycles and ovulation
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Improved thyroid and metabolic function
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A renewed sense of confidence, control, and self-worth
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Enlighten Me Shakes: When Innovation Starts at the Bedside
One of the most common challenges in weight management - especially for those on GLP-1 medications - is meeting daily protein needs. Side effects like nausea, early fullness and fatigue make it difficult to consume regular meals, and many commercial shakes are overly sweet, poorly tolerated, or filled with artificial additives.
So in 2024, Dr. Kwong turned that clinical problem into a practical solution. After extensive research and patient feedback, the Enlighten Me Shakes were launched - a nutritional tool created to support, not sabotage, the weight loss journey.
βI didnβt want a trend-driven product. I wanted something my patients could genuinely tolerate, enjoy, and rely on to nourish their body - especially when other foods felt hard.β β Dr. Angela Kwong
The response was immediate. The first production run sold out rapidly - driven by word-of-mouth, returning customers buying regular bundles, and growing demand from new stockists eager to offer a clinically designed option to their customers.
Today, the shakes are stocked in pharmacies, clinics, dietitian practices and gyms across Australia, and embraced by a diverse community, including:
- People using GLP-1 medications seeking a gut-friendly protein source
- Women in perimenopause or menopause aiming to preserve muscle and stabilise energy
- Individuals with IBS following a low FODMAP diet
- Health-conscious individuals seeking clean protein shake
What sets them apart? It's not just what's in them - over 32g of protein, low carbohydrates, probiotics, prebiotics, digestive enzymes, and daily greens - itβs whatβs not:
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π»No artificial sweeteners
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π»No bloating-inducing fillers
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π»No scripted testimonials or manufactured influencer hype
Just real people, sharing real experiences, because the product speaks for itself.
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Designed with Purpose, Not Hype
In a market dominated by crash diets and glossy marketing, weβve chosen a different path - one grounded in care, not comparison.
That approach came to life during theΒ Australian Weight Loss Summit, a three-night virtual event hosted by Enlighten Me in 2024. With no sponsorships and no sales pitches, the summit brought together nine experts across surgery, psychology, general practice and lifestyle medicine. OverΒ 900 attendeesΒ - including both healthcare professionals and members of the public - tuned in for a rare, agenda-free space to learn and ask questions.
Itβs just one example of how Enlighten Me is creating change not just in clinics, but across the broader health landscape.
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Why These Awards Matter
To be named a finalist in both theΒ Health & Wellness BusinessΒ andΒ Product InnovationΒ categories is an honour - but more than that, itβs a signal. A signal that clinically led, ethically driven healthcare can not only succeed, but lead with integrity and impact.
These nominations are for every patient who felt unheard, every stockist who said yes, every health professional who believed in a better way, and every team member who brings care to life behind the scenes.
We thank theΒ AusMumpreneurΒ Awards for this recognition - and thank you, our community, for being part of our mission to make weight care smarter, safer, and more respectful.
The future is bright. And weβre just getting started.