Enlighten Me Named Finalist in Two AusMumpreneur 2025 Award Categories

Double Honours for a Clinically-Led Business Built with Purpose

We’re thrilled to share that Enlighten Me has been named a finalist in two categories at the 2025 AusMumpreneur Awards - a national celebration of Australia’s most inspiring mothers in business.

🏆Health & Wellness Business Award - for our GP-led, digital-first, multidisciplinary weight management program
🏆 Product Innovation Award - for our doctor-designed, gut-friendly Enlighten Me Shakes

These recognitions affirm not just the growth of our business but the strength of our values - compassion, integrity, inclusivity, and evidence-based care.

When Clinical Concern Becomes a Catalyst for Change

Enlighten Me was founded in 2022 by Dr. Angela Kwong, a Sydney-based General Practitioner with a longstanding interest in obesity and metabolic health. Over more than a decade in clinical practice, she saw the same pattern repeated: people struggling with their weight being dismissed, misinformed, or left to navigate complex health advice alone.

“The science was evolving, but the care wasn’t. People were expected to ‘eat less and move more’ - as though that alone explained decades of complex physiology and psychology. I knew there had to be a better, kinder, more medically-informed way forward.” – Dr. Angela Kwong

That realisation sparked the creation of Enlighten Me - a virtual, doctor-led program that combines medical, nutrition, and exercise support into one integrated platform. It's accessible, stigma-free, and designed to serve people wherever they are.

Powered by a Multidisciplinary Team Committed to Real Change

We are proud to work as a collaborative team of:

👩🏻 👩 Two General Practitioners
🥗 One Nutritionist
🏃 One Exercise Physiologist
👩🏻 💁🏻 Two Support Staff 

Together, we deliver an integrated program that includes:

• GP consultations, medication reviews and pharmacotherapy support
• Personalised nutrition and lifestyle coaching
• Live group exercise classes with on-demand replay access
• Digital education through our interactive learning platform
• Long-term tools and support for healthy maintenance
• When delivered together, these components don’t just inform - they transform.

While the standard clinical goal is 5–10% weight reduction over four months, many Enlighten Me participants are achieving 15–18% weight loss during this period - demonstrating the profound impact of a structured, multi-pronged approach that includes intensive support and accountability.

These outcomes are about far more than numbers. They reflect real-world health improvements:

✅ Reduced reliance on blood pressure medications
✅ No longer requiring a CPAP machine
✅ Return of regular menstrual cycles and ovulation
✅ Improved thyroid and metabolic function
✅ A renewed sense of confidence, control, and self-worth

Enlighten Me Shakes: When Innovation Starts at the Bedside

One of the most common challenges in weight management - especially for those on GLP-1 medications - is meeting daily protein needs. Side effects like nausea, early fullness and fatigue make it difficult to consume regular meals, and many commercial shakes are overly sweet, poorly tolerated, or filled with artificial additives.

So in 2024, Dr. Kwong turned that clinical problem into a practical solution. After extensive research and patient feedback, the Enlighten Me Shakes were launched - a nutritional tool created to support, not sabotage, the weight loss journey.

“I didn’t want a trend-driven product. I wanted something my patients could genuinely tolerate, enjoy, and rely on to nourish their body - especially when other foods felt hard.” – Dr. Angela Kwong

The response was immediate. The first production run sold out rapidly - driven by word-of-mouth, returning customers buying regular bundles, and growing demand from new stockists eager to offer a clinically designed option to their customers.

Today, the shakes are stocked in pharmacies, clinics, dietitian practices and gyms across Australia, and embraced by a diverse community, including:

• People using GLP-1 medications seeking a gut-friendly protein source
• Women in perimenopause or menopause aiming to preserve muscle and stabilise energy
• Individuals with IBS following a low FODMAP diet
• Health-conscious individuals seeking clean protein shake

What sets them apart? It's not just what's in them - over 32g of protein, low carbohydrates, probiotics, prebiotics, digestive enzymes, and daily greens - it’s what’s not:

🙅🏻No artificial sweeteners
🙅🏻No bloating-inducing fillers
🙅🏻No scripted testimonials or manufactured influencer hype

Just real people, sharing real experiences, because the product speaks for itself.

Designed with Purpose, Not Hype

In a market dominated by crash diets and glossy marketing, we’ve chosen a different path - one grounded in care, not comparison.

That approach came to life during the Australian Weight Loss Summit, a three-night virtual event hosted by Enlighten Me in 2024. With no sponsorships and no sales pitches, the summit brought together nine experts across surgery, psychology, general practice and lifestyle medicine. Over 900 attendees - including both healthcare professionals and members of the public - tuned in for a rare, agenda-free space to learn and ask questions.

It’s just one example of how Enlighten Me is creating change not just in clinics, but across the broader health landscape.

Why These Awards Matter

To be named a finalist in both the Health & Wellness Business and Product Innovation categories is an honour - but more than that, it’s a signal. A signal that clinically led, ethically driven healthcare can not only succeed, but lead with integrity and impact.

These nominations are for every patient who felt unheard, every stockist who said yes, every health professional who believed in a better way, and every team member who brings care to life behind the scenes.

We thank the AusMumpreneur Awards for this recognition - and thank you, our community, for being part of our mission to make weight care smarter, safer, and more respectful.

The future is bright. And we’re just getting started.