APP2025 - Enlighten Me proudly exhibits at Australia's largest Pharmacy Conference

The Australian Pharmacy Professional Conference and Trade Exhibition (APP2025) made history this year – drawing over 7,500 attendees and becoming the largest event of its kind in Australia.

Held on the Gold Coast, APP2025 was a celebration of innovation, connection and clinical education. It was also a privilege for Enlighten Me to take part – just seven months after launch – as proud exhibitors at Stand 429.

Meeting the Pharmacy Community – One Tasting at a Time

Across the four-day event, our team welcomed pharmacists, pharmacy owners, interns, students, dispensary and support staff – along with fellow exhibitors – to hear our story and sample the Enlighten Me Shakes.

The feedback was consistent:

• “It’s so refreshing to hear a why behind a product.”
• “You’re not just another diet shake – you’ve actually thought about the patient experience.”
• “I can see how this could genuinely support our patients in a sustainable way.”

What Makes the Enlighten Me Shake Different?

Unlike traditional shakes marketed for “quick fixes,” the Enlighten Me Shake was developed as part of a long-term clinical strategy – not a tool for restriction or crash dieting.

Formulated by a GP with a special interest in medically supervised weight loss, the product was created in collaboration with patients, based on what they actually needed in a nutritional shake:

• Over 32g of protein per serve – to support satiety and muscle mass
• Low carbohydrate content – unheard of in a shake these days
• No artificial sweeteners or fillers – only clean, functional ingredients
• Prebiotics, probiotics and digestive enzymes – for a gut-friendly experience
• 7 serves per bag – for flexibility with trial, travel or titration

Even the neutral flavour profile was patient-led – designed to be easily customised or enjoyed as-is.

Who Is Using the Enlighten Me Shake?

While originally designed for patients undergoing medical weight loss, the shakes have earned respect amongst a broad range of users:

• Women navigating perimenopause – seeking a convenient source of protein without excess carbs
• Athletes – looking for a clean, gentle protein source
• Pharmacists and health professionals – exploring non-pharmacological tools for metabolic support for their patients
• Patients using weight management medications – who need to maintain protein intake, protect muscle mass and support their nutrition

Thank You for Your Support

To everyone who visited our stand – thank you for taking the time to listen, taste, and share your thoughts.

To the pharmacies and clinics who have applied to become Enlighten Me Stockists, we’re excited to welcome you to the Enlighten Me family. Together, we’re creating more access points for patients seeking clinically designed nutritional support.

Interested in Becoming a Stockist?

If you're a pharmacy owner or health professional interested in stocking the Enlighten Me Shake – or learning how it can support your patients, visit www.enlightenme.au/pages/stockists

Let’s nourish with purpose – and grow together.